This diary was inspired by MSNBC breaking into their regular news cycle to cover a speech by Boxer/Schumer.  It turned out not to be about the race but rather about an environmental issue that they cared about.  

So what?  They got free coverage for a while before they pulled the plug.  This is a great chance for the Democratic party and the issues we care about.

I call upon Senators, Representatives, and any unpledged groups of Superdelegates.  Announce a press conference and say something like:

We would like to make an important endorsement today, but before we get to that, we'd like to explain the reasoning why we came to this decision.  It's all about SCHIP.

[10 minutes of talking about the importance of this law]

In conclusion, that's why everyone of us on stage would like to announce our endorsement...  of the SCHIP bill I will be putting out next week.

Now the press will catch on after a few of these, so that's why you have to mix it up.  The next group will be a real SD endorsement, but only after they talked about global warming or poverty issues or Iraq or how great both Clinton and Obama are.

We have a captive audience today.  Let's take advantage. It'll be fun!